Consumers turn to online networks to make home-cooking more interactive
Implications - Seeking to maintain a sense of connectivity while at home, consumers are turning to meal-sharing programs and crowdsourced cooking for social appeal. Offering economical methods of dining without sacrificing peer-to-peer interaction, online cooking programs are reinventing traditions like home-cooking into more communal experiences. This suggests a move toward more open and expressive views toward consumption.
Trend Themes
1. Meal Sharing Communities - Develop unique online community experiences around sharing meals that can enhance the role of home cooking in communal dining.
2. VR Cooking Shows - Incorporate virtual reality technology into cooking shows in order to offer audiences an immersive experience that combines culinary instruction with entertainment.
3. Global Meal-sharing Platforms - Develop platforms like Traveling Spoon, that enables users to experience local, authentic cuisine made by local residents in foreign countries.
Industry Implications
1. Social Media - Explore how social media platforms can be used for interactive cooking tutorials and food sharing programs, especially with Instagram and Facebook.
2. Tourism - Curate and develop food and meal based tourism for domestic and international travelers, through collaborative services with platforms such as Airbnb and Traveling Spoon.
3. Technology - Use virtual reality (VR) systems for immersive cooking experience and enhancing the entertainment of home cooking thus helping businesses in the gadget industry to benefit from new usage scenarios.
6 Featured, 51 Examples:
198,674 Total Clicks
Date Range:
Feb 14 — Apr 16
Trending:
Average
Consumer Insight Topics:
