Florida Wants People to Visit in Order to 'Unplug and Reconnect'

By: Laura McQuarrie - May 26, 2015
References: palmbeachfl & palmbeachfl
Sun, sand and the promise of warm weather are just a few of the many things that naturally draw people to a tropical paradise, so Discover The Palm Beaches' 'Unplug and Reconnect' commercial brands Florida as the perfect place to soak up all of these things—provided travelers can set aside digital entertainment for a while.

The travel campaign for Palm Beaches, Florida encourages people to set down their headphones, mobile devices and leave their computer screens behind in favor of bonding with family and rediscovering what is truly deserving of their attention.

Developed with creative agency Levatas, the inspiring travel commercial was specifically crafted to appeal to women as the primary organizers of family trips "who face the challenge of being together yet disconnected due to the imposition of modern technology."