Innocent Unplugged is a Tech-Free Retreat in the British Countryside

By: Rebecca Byers - May 25, 2015
References: facebook & innocentunplugged
Located in a forest in Kent, the annual Innocent Unplugged festival is a whimsical and eco-friendly retreat that invites individuals to leave behind their mobiles for a weekend of community. Deemed as a "weekend off the grid," the Innocent Unplugged weekend takes place in May and involves live music, kinfolk-inspired dinners and plenty of other magical, tech-free activities.

The innovative event requires the purchase of tickets for entrance and seeks to serve as a catalyst in reuniting people with nature. Targeting the distance between one's self and the digital technology they are usually carrying around, the Innocent brand is able to position itself as one aligned with all-natural, earthy sentiments, an apt connotation for a company producing nutritional juice products.