Superstar

SNZ Essence Soap Packaging Celebrates the Square

By: Amelia Roblin - Published: Jun 26, 2011 • References: baitadesign and packagingoftheworld
One does not have to think outside of the proverbial box to come up with a unique visual brand identity, and SNZ Essence Soap packaging proves this. The cube and rectangular prism containers take on quite minimalist aesthetics, but their contents still stand to look iconic.

The Baita Design Studio of Brazil thought up these geometric parcels that are subtly infused with a graphic abstract quality. The blue hexahedron in particular plays with surface and perception with a clever sculpted technique that creates projections and reliefs on each plane.

In this particular cleanser case, the letters S, N and Z are each given its own face. The bold characters take up the entire square, and with smooth calculated curves and careful embossing, SNZ Essence Soap packaging becomes an outside-of-the-box sort of cubic design.