Emergency Spoofing

Brands attach literal urgency to products to convey importance

Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
SCORE: 4.5
Warm Top 4 Examples: 13,048 Total Clicks Jul 14 - Oct 14
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Consumer Insight Topics: Fashion
Emergency Cocktail Kits - This Package From VL92 Provides You With Gin and Tonic Ingredients
SCORE: 5.9
Hot 4,934 Clicks Pub: Oct 2, 14
Emergency Cocktail Kits
This Package From VL92 Provides You With Gin and Tonic Ingredients
If you have a craving for a famous highball cocktail but are in the midst of a time-sensitive situation, Netherlands-based VL92 offers a kit comprised of gin and tonic ingredients. Featuring... [More]
Emergency Chocolate Containers - This Quick Craft Provides Your Chocolate with Safe Storage
SCORE: 5.3
Hot 5,362 Clicks Pub: Oct 6, 14
Emergency Chocolate Containers
This Quick Craft Provides Your Chocolate with Safe Storage
If you are crafty and want to build something that will provide safe but accessible storage for your emergency chocolate, this activity from 30MinuteCrafts.com is your golden ticket. The Emergency... [More]
Emergency Escape Buttons - Tiyo is an Emergency Button to Get You Out of Bad Dates and Situations
SCORE: 5.1
Mild 1,219 Clicks Pub: Jul 29, 14
Emergency Escape Buttons
Tiyo is an Emergency Button to Get You Out of Bad Dates and Situations
No matter how careful you are, sometimes you just happen to land yourself in a situation that seems to have no escape—but this is where the Tiyo emergency button comes in handy. Whether it’s... [More]
Quirky Purse Kits - The Miranda is a Limited Edition Leather Handbag That Will Equip You in Life
SCORE: 1.7
Untested 1,533 Clicks Pub: Oct 6, 14
Quirky Purse Kits
The Miranda is a Limited Edition Leather Handbag That Will Equip You in Life
The Miranda is a purse designed by artist, director and writer Miranda July that not only makes you look great, but also equips you with everything you could need in life. The limited edition red... [More]