Atypical Fitness

Adding allure to health and wellness, consumers turn to eclectic workout tactics

Implications - Adding an element of humor to traditional health routines, consumers are turning to eclectic workout regimes. Offering atypical products that encourage unusual body movements, retailers are using elements of gaming and abstract aesthetics to enhance physical activities with both visual and experiential qualities. This reflects a growing desire for methods of well-being that go beyond physical benefits.
SCORE: 3.5
Mild Top 6 Examples: 14,127 Total Clicks Jan 13 - Oct 14
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Consumer Insight Topics: TechGamesLifestyleHealthUnique
Phone-Charging Exercise Ropes - The PULSE Jump Rope Powers Electronics with Play
SCORE: 6.4
Warm 5,940 Clicks Pub: Dec 28, 13
Phone-Charging Exercise Ropes
The PULSE Jump Rope Powers Electronics with Play
Jumping rope is a good workout that does nothing for the battery of your electronics, but that’s all about to change with the PULSE Jump Rope. Designed by Uncharted Play, the same company that... [More]
Washroom Workout Tools - The 'BatheXercise' Exercise Equipment Lets You Buff Up While You Shower
SCORE: 2.3
Mild 3,375 Clicks Pub: Aug 9, 13
Washroom Workout Tools
The 'BatheXercise' Exercise Equipment Lets You Buff Up While You Shower
The ‘BatheXercise’ exercise equipment aims to let you easily and safely workout while bathing. BatheXercise tools blend in with your usual bathing gear so that you can comfortably... [More]
Hip Hop Hybrid Dancercise - Tai-Chip-Hop is a Fusion of Traditional Tai-Chi and Urban Hip-Hop
SCORE: 4.5
Mild 893 Clicks Pub: Jul 16, 13
Hip Hop Hybrid Dancercise
Tai-Chip-Hop is a Fusion of Traditional Tai-Chi and Urban Hip-Hop
Infusing urban hip hop with a traditional Chinese meditative exercise, French company Domyos collaborates with Fred & Farid Shanghai to promote a new genre of fitness discipline called Tai-Chip-... [More]
Athlete-Training Parachutes - The SKLZ Speed Resistance Training Parachute is Key for Training
SCORE: 2.5
Mild 1,469 Clicks Pub: Sep 30, 13
Athlete-Training Parachutes
The SKLZ Speed Resistance Training Parachute is Key for Training
The SKLZ Speed Resistance Training Parachute is the go-to for athletes looking to increase their overall speed and stamina, among other things. The chute is unlike a regular parachute in that it is... [More]
Mobile Core Workouts - The Drift Balance Board Prepares You Well for Boarding Sports
SCORE: 1.6
Untested 2,002 Clicks Pub: Oct 24, 13
Mobile Core Workouts
The Drift Balance Board Prepares You Well for Boarding Sports
Using a regular balance board is a great way to improve your core muscles and your stability, but for an extra challenge, give the Drift Balance Board a go. This doesn’t simply have a single... [More]
Fitness Video Game Harnesses - GameCube by Intellect Motion Encourages More Player Movements
SCORE: 1.5
Untested 448 Clicks Pub: Jan 16, 13
Fitness Video Game Harnesses
GameCube by Intellect Motion Encourages More Player Movements
Playing video games is one of the leading factors to contemporary children’s sedentary lifestyles, which the GameCube by Intellect Motion hopes to change. It is a unique system of harnesses... [More]