Multisensory Marketing

A desire to connect with consumers has brands targeting different senses

Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
SCORE: 4.9
Mild Top 5 Examples: 23,207 Total Clicks Apr 14 - Sep 14
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingInteractive
Interactive Floral Walls - Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
SCORE: 6.8
Hot 17,369 Clicks Pub: Sep 11, 14
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
In collaboration with teamLab, Gucci developed ‘Infinity of Flowers,’ an interactive digital wall that will be part of an in-store display this month. With the interactive floral wall,... [More]
Touch-Activated Denim Ads - Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
SCORE: 6.2
Warm 3,275 Clicks Pub: Sep 29, 14
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
UK’s Hiut Denim Co. brand set up an interactive shop window at a River and Hide store in London, making use of conductive paint to deliver the brand’s story. The interactive ad is made... [More]
Sound-Producing Posters - The Sound of Taste Reacts to a Person's Touch
SCORE: 4.2
Mild 1,273 Clicks Pub: Apr 11, 14
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
The Sound of Taste is an interactive poster than plays the chords of a piano as people run their fingers over the design. The illustration looks like a number of long tongues or tentacles, each... [More]
Cheesy Museum Pop-Ups - Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
SCORE: 3.3
Untested 620 Clicks Pub: Sep 9, 14
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
Rather than hosting a cheese tasting at a local grocery store, Castello Cheese took over Grand Central Station for a few days in order to set up a pop-up museum. Although museums are usually... [More]
Interactive Shadow Booths - K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
SCORE: 3.5
Untested 670 Clicks Pub: Sep 29, 14
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
Hungary’s K&H Bank frequently uses a number of ads inspired by shadow theater, but with this interactive mobile ad, consumers have the change to become part of the play, rather than just a... [More]