VML Australia created a whole slew of late night chat line-themed ads for Kellogg's Crunchy Nut cereal, encouraging people as suggestively as possible to spice up their breakfast routines.
The ads are set up like those for adult late night chats and they encourage people to call or text a particular number. If you choose to reach out, there are smart chat bots that will engage you in conversation. Alternatively, there are also some choose your own adventure games to be played on the campaign's website. However, if you do visit the Kellogg's Midnight Spooning website anytime before 8:30 pm, you will get turned away and asked to come back again after dark.
Stats for Steamy Cereal Commercials
Trending: Older & Average
Research: 488 clicks in 110 w
Interest: > 3 minutes
Concept: "kellogg's Crunchy Nut"
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: unusually savoury granola bars, sorrowful pop culture illustrations, and vintage box branding.
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