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FirstBank's App Ads Show Analog Versions of Twitter, Facebook & Angry Birds

By: Laura McQuarrie - Published: • References: efirstbank & adeevee
These app ads for FirstBank's mobile app feature real life versions of popular mobile apps like Twitter, Facebook and the Angry Birds game. The ads depict a carrier pigeon with a message attached to its leg, a newspaper relaying news about friends and a Rube Goldberg-style machine rigged up to shoot a bird at a pig.

In real life, these wildly popular applications suddenly look pretty absurd, but as the FirstBank ads aptly point out, "Some things are more fun on your phone," which apparently includes its app for banking. Banking apps typically aren't one of the most eye-catching things to advertise, but these ads manage to be funny as well as interesting to look at. Stats for Mock Application Ads Trending: This Quarter & Popular
Traction: 1,701 clicks in 8 w
Interest: 0.5 minutes
Concept: "app Ads"
Related: 47 examples / 36 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: banking assistant apps, mobile digital wallets, and glow-in-the-dark ads.