The Dior 'Lady Grey London' Campaign Video is Spellbinding

By: Amanda Chang - Published: Dec 12, 2010   Updated: Aug 15 2011 • References: youtube and adsoftheworld
When you think of luxury fashion giant Dior, you should automatically think of chic and magical haute couture, as the new Dior Lady Grey London campaign ad portrays. Watch as the enchanting Lady Dior captures the hearts of her viewers on one starry night in the beautiful London town.

Directed by John Cameron Mitchell and Anonymous Content, the Dior Lady Grey London ad features celebrity stars Marion Cotillard, Ian McKellen and Russell Tovey.

Implications - Advertisements that use celebrities to get the attention of audiences and persuade consumers to purchase a certain product are great tools for businesses that are looking to expand their target demographic. By making a product readily available to a wider group of people, awareness about a company's commodities will increase at a rapid rate.