The Dior 'Lady Grey London' Campaign Video is Spellbinding

By: Amanda Chang - Published:   Updated: Aug 15 2011 • References: youtube & adsoftheworld
When you think of luxury fashion giant Dior, you should automatically think of chic and magical haute couture, as the new Dior Lady Grey London campaign ad portrays. Watch as the enchanting Lady Dior captures the hearts of her viewers on one starry night in the beautiful London town.

Directed by John Cameron Mitchell and Anonymous Content, the Dior Lady Grey London ad features celebrity stars Marion Cotillard, Ian McKellen and Russell Tovey.

Implications - Advertisements that use celebrities to get the attention of audiences and persuade consumers to purchase a certain product are great tools for businesses that are looking to expand their target demographic. By making a product readily available to a wider group of people, awareness about a company's commodities will increase at a rapid rate.

Stats for Devilish Couture Ads Trending: Older & Average
Traction: 3,084 clicks in 198 w
Interest: > 3 minutes
Concept: Dior Lady Grey London
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: sassy springtime heels, luxurious floral spreads, and geisha-inspired makeup ads.