Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters

By: Laura McQuarrie - Published: Aug 12, 2014 • References: & en.rocketnews24
Anime characters are used to promote just about everything in Japan, but this bank ad campaign for Okinawa’s Bank of the Ryukyus or Ryugin is pretty unusual.

The ad stars two colorful, big-eyed characters named Rumi and Rura, who are not out to fight crime, but are out to support families with their insurance needs. Each of the characters that appears in the campaign is full of personality, likes and dislikes. The pink-haired Rumi for example is a blood type A who is a fan of cooking, snapping photos and playing music. Rura on the other hand is an O blood type with an interest in karate, pickles and dancing, which makes the duo seem pretty fun and personable. Stats for Anime Banking Campaigns Trending: Older & Warm
Research: 1,383 clicks in 93 w
Interest: > 3 minutes
Concept: "bank Ad"
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: mobile digital wallets, wearable banking apps, and banking assistant apps.