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Advertising from Space

Toshiba is 'Leading Innovation' by Sending a Chair to Space

— November 16, 2009 — Tech
In keeping with Toshiba’s famous ‘Leading Innovation’ tagline, Toshiba takes us to new heights, with their latest Ad Campaign, Toshiba Space Chair.

Toshiba called on Creative Ad Agency Grey London to create an ad to promote their two new product lines-2009 Toshiba REGZA SV LCD TV Series, and coming in 2010, the Satellite T Series of ultra low voltage laptops.

The Toshiba Space Chair ad was produced in the Nevada Black Rock desert where the Team set up and tied a custom biodegradable chair to a rig, and launched the chair into space with a helium balloon! The chair went on an 83 minute ride to an altitude of 98,268 feet, shattered into pieces, and fell back down to earth in just 24 minutes, where it had been monitored the whole time. The entire event was filmed with Toshiba cameras. Incredible!

Watch the Project ‘The Making of the Space Chair’ above.
Trend Themes
1. Space Advertising - Sending ad campaigns into space creates new marketing opportunities.
2. Innovative Branding - Creative and unique brand promotion generates buzz and attention.
3. Extreme Marketing Stunts - Out-of-the-box marketing stunts attract attention and create brand awareness.
Industry Implications
1. Electronics Manufacturing - Creating innovative ad campaigns for electronics companies is crucial for product promotion and brand recognition.
2. Advertising and Marketing - Ad agencies can develop unique campaigns for their clients that stand out from the crowd.
3. Space Exploration - Partnering with space exploration organizations can provide unique opportunities for marketing and brand promotion.
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