Microsoft's new 'Live Tile Experiment' campaign takes interactive apps to the next level as they give unsuspecting Oslo citizens the shock of their lives when they find themselves spontaneously amid a dance party.
Curious passersby captivated by the loud music, familiar tunes and party happening just a few steps from them, are further lured in when noticing the light-up 'live' tile, which simply needs to be stepped on in order to be activated. As soon as they step on the tile, the constructed wall quickly falls down and the curious seeker suddenly becomes the center of the party. Watching their expression go from simply curious to awestruck is both a fun and humorous way for the company to promote its upcoming Windows 8 release.
The campaign showcases the ability to find and display real-time information from apps on Window 8. Specifically highlighted in this campaign is the music tile, which, just like the add, allows you to get live music with the click of a button. It is a fresh way to interact with the public that leaves both the passerby and the viewer amused and more interested in the new interactive app features on Windows 8.
Stats for Interactive Wall Demolition Campaigns
Trending: Older & Mild
Research: 704 clicks in 184 w
Interest: > 3 minutes
Concept: The Windows 8 Campaign Takes Interactive Apps Onto The Street
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
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