K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play

By: Laura McQuarrie - Sep 29, 2014
References: kh.hu & adsoftheworld
Hungary's K&H Bank frequently uses a number of ads inspired by shadow theater, but with this interactive mobile ad, consumers have the change to become part of the play, rather than just a member of the audience. Using the flashlight on their phones, people were able to peek into a dark display that communicated how easy it is to start an application for a loan using just your smartphone.

The shadows on the inside of the booth were created by strategically arranging a bunch of gold coins, forming the shape of an airplane. The K&H iShadow booth isn't too big, but it does happen to be the perfect size to cause other people to wonder what's inside and get them to try it out for themselves using their own phones.