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This Old El Paso Taco Kit Features a Cheesy Orange Dorito-Like Taco

By: Laura McQuarrie - Published: • References: businessweek & brandeating
Old El Paso tacos have been packaged in kits for a number of years now, but General Mills is now offering a new kind of kit with Nacho Cheese Taco Shells, most likely inspired by the Doritos taco craze that's been taking over fast food chains like Taco Bell. Like tacos that came before, the Nacho Taco has a flat bottom so it's easy to stand on end and load up with delicious filling. In addition to 10 cheesy tacos, the Bold Taco Dinner Kit comes with taco sauce and a seasoning mix.

Back in 2006, Old El Paso was ahead of its time with flavors like nacho and salsa baked into its tacos, but this Doritos-inspired product will likely be more widely accepted. Stats for Nacho Taco Kits Trending: This Quarter & Warm
Traction: 447 clicks in 22 w
Interest: 0.5 minutes
Concept: "old El Paso Tacos"
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Segment: Males, 18-35
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