This interactive mirror worked not just to promote The Mrs.'s debut single, but also served by empowering women. Based out of Austin, the all-female rock group released their first single called 'Enough.' To advertise this, they installed a mirror that offered uplifting encouragement to the women who looked in it.
Located in a shopping mall, the mirror had 'Take a look' written on it and asked women to rank on a scale how they felt when they looked in the mirror. Hidden behind it was a band member who offered personalized and self-esteem boosting commentary, moving many of the ladies to tears. In a further attempt at empowering women, the mirror also played videos of loved ones.
Affirming Interactive Mirrors
More Stats +/-
Distorted Beauty Photo Series
Makeup-Free Photography Studios
Viral Beauty Campaign
Empowering Feminism Posters