Niche Fandom

Celeb merchandise takes an eclectic turn as consumers crave customization

Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
SCORE: 3.5
Mild Top 4 Examples: 10,292 Total Clicks Sep 12 - Oct 14
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Consumer Insight Topics: Pop CultureTechMobileHumor
Heartthrob-Featuring Underwear - Hey Girl, An Etsy User Made These Ryan Gosling Panties Just For You
SCORE: 3.7
Warm 3,135 Clicks Pub: Jun 12, 14
Heartthrob-Featuring Underwear
Hey Girl, An Etsy User Made These Ryan Gosling Panties Just For You
Regardless of whether you would like to see Ryan Gosling in his underwear or you just want him in yours, these Ryan Gosling panties are a thing and you should check them out. Available from... [More]
Sacred Celebrity Candles - Etsy Seller DMAGIC Creates These Sacrilegious Celebrity Candles
SCORE: 4
Mild 4,553 Clicks Pub: Jan 22, 14
Sacred Celebrity Candles
Etsy Seller DMAGIC Creates These Sacrilegious Celebrity Candles
Pop culture patriots will fall in love with these sacrilegious celebrity candles, made by awesome Etsy seller ‘DMAGIC.’ These fantastic home decor pieces essentially replace the heads of... [More]
Celebrity-Faced Chairs - Show Your Love for Hollywood with the Jennifer Graylock Collection
SCORE: 1.8
Mild 1,419 Clicks Pub: Sep 29, 12
Celebrity-Faced Chairs
Show Your Love for Hollywood with the Jennifer Graylock Collection
Celebrity-crazed fans are sure to enjoy the Face Chair collection by designer Jennifer Graylock. These furnishings have the famous faces of Hollywood plastered on them. It’s possible that only... [More]
Hunky Heartthrob Weather Apps - The Hey Girl Weather App Stars Ryan Gosling
SCORE: 3.2
Untested 1,185 Clicks Pub: Dec 29, 13
Hunky Heartthrob Weather Apps
The Hey Girl Weather App Stars Ryan Gosling
The Hey Girl Weather app offers your daily weather news with a side of Ryan Gosling. The ‘Hey Girl’ meme was popularized through the tumblr ‘F*ck Yeah Ryan Gosling,’ which... [More]