The Hudson Made Scullery Soap Design Packaging is Simple and Fresh

By: Farida Helmy - Published: Apr 8, 2014 • References: & thedieline
Creating a packaging design so minimal yet effective is no easy task but the creatives at design firm Hovard were able to do it perfectly with this amazing design packaging for Hudson Made Scullery Soap.

Deceptively simple and chicly subtle, the Hudson Made Scullery Soap packaging is representative of the company, which designs locally harvested soaps made from all natural ingredients. Hovard was able to masterfully create a design packaging that is visually appealing with its contemporary and utilitarian look and elegant in its approach.

"These artisanal soaps are hand-numerated to identify the batch number and wrapped and sealed with a sticker. Simple one-color letterpress printing exemplify 19th century graphics and product packaging which is an ongoing inspiration for the brand. The typography is based on 19th century American display fonts and typewriter text which strike a balance between historical reference and contemporary design," says Hovard of the new design. Stats for Artisanal Hipster Soap Branding Trending: Older & Average
Research: 17,421 clicks in 110 w
Interest: 3.9 minutes
Concept: Design Packaging
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: washed up polymer bottles, mad monkey branding, and graphic geometric branding.