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The Éva Valicsek Egg Carton Cracks the Standard Mould

By: Vivian Lau - Published: Jul 30, 2012 • References: evivalicsek.tumblr and fastcodesign
The Éva Valicsek egg carton reinvents a piece of packaging that has kept the same shape, material and unsightliness for as long as one can remember.

One might ask why something that has served its purpose so well and for such a long time needs a re-think. The answer lies in the environment, as the Earth's resources are depleting while earthly woes are on the rise. Everything must be re-evaluated through an eco-responsible lens. This carton design allows you to inspect your eggs without opening the cover, and is held together by elastic bands while it cradles your eggs in elliptical cutouts.

The study configuration was fashioned and folded out of a single piece of cardboard that surrounds the fragile product.