Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment

By: Laura McQuarrie - Published: Jul 10, 2014 • References: jackdaniels & packagingoftheworld
In partnership with Brown-Forman, JDO Brand Design & Innovation developed a ready to drink pack of Jack Daniels whiskey, making it easy to grab, go and drink. The new cans and bottles come in three different flavors including cola, ginger and lemonade, promising a "perfect pour" since it's contents are already pre-mixed with the whiskey.

With Jack Daniels products thriving in Australia, a country with that represents 60% of the global market for alcoholic ready to drink beverages, this is where the line of drinks will be launched. The new packaging for the Jack Daneils RTD product celebrates the history of the brand, while continuing to push forward as a world leader in whiskey drinks. Stats for Whiskey Four-Packs Trending: Older & Mild
Research: 1,263 clicks in 97 w
Interest: 0.9 minutes
Concept: "ready To Drink"
Related: 49 examples / 38 photos
Segment: Males, 18-35
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