Melo packaging exercises a delicious concept through which the bottle that contains the drink is modeled on the thick skin of the fruit within. The watermelon juice comes in one original and two enhanced flavors, offering fresh mint and a tangy lemon behind the label.
All three have been bottled in bulbous dark green flasks of BPA-free plastic, designed to imitate the flesh of the pulpy edible. But lacking in the rough streaks of a lighter lime color, the aesthetic approached by Imagemme is one of simplicity and purity.
The logo upholds the same visual principle of clarity, with a soft typeface in lowercase letters. It is, however, supplemented by the delectable icon of a slice of the sweet treat. Melo packaging rivals the scrumptious appeal of the fruit itself and presents a much more convenient wrapper.
What's Driving This Trend
- Fruit-inspired Packaging
- Create packaging designs that mimic the appearance of the fruit within to appeal to consumers' sensory experience.
- Minimalist Branding
- Embrace simplicity in branding visuals and typography to showcase the purity and naturalness of the product.
- Enhanced Flavor Options
- Offer additional flavor options to appeal to consumers' taste preferences and increase market reach.
Who This Affects Most
- Beverage Industry
- Develop visually appealing packaging designs and unique flavor options to stand out in a crowded market and attract consumers.
- Food Industry
- Explore innovative packaging designs that mimic the appearance of food to enhance the product's appeal and create a unique brand identity.
- Design Industry
- Create visually impactful packaging designs that reflect the product's attributes and stand out in a competitive market.
