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Producers of high-quality and healthy edible goods undoubtedly like to emphasize this fact with their brand identities. Willow & Sage Organic Gelato packaging does this by using unexpected natural materials to enclose the scrumptious product.

The lid of each tub of ice cream has been crafted from a piece of wood and made into a smooth round shape. An accompanying collection of spoons has also been whittled from timber, inviting you to save a bowl and snack right out of the container.

The sleeve to which Zoë Blow attached the eating utensils is made of brown paper with a distinctively recycled look. Handwritten typefaces throughout Willow & Sage Organic Gelato packaging suggest a more personal process of production that would promise a delicious recipe.