The branding design for Boksem Beer, turns to the legend of "Trompie en die Boksem bende" in South Africa, according to Package Inspiration. The tale talks of a group of boys and the antics they would get up to.
Because this legend is based on boys with a cheeky, prank-like nature, the graphic designer Janus Badenhorst used a billy goat to represent the playful nature of the characters. Conveniently, the beer package comes with a string attached to the top so that people can pick up a six pack and carry it conveniently back home. Each bottle is slightly different, according to the different characters in the South African legend. The beer identity even comes with a slingshot with a beer opener on the end, fittingly tying the entire theme together.
Stats for Legend-Based Beer Packaging
Trending: Older & Mild
Research: 1,393 clicks in 100 w
Interest: 1.5 minutes
Concept: Boksem Beer
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: newspaper beer branding, city-specific beer branding, and introduction-focused beer branding.
Legend-Based Beer Packaging
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