When mansion property-owner DeeAnna Staats put her $35 million Carbon Mesa home on the market, she did so with much creative flourish -- that is, she created a Hollywood-style film featuring the mansion to be distributed via an iPad app to potential home buyers.
Staats, owner of a firm that develops real estate and restaurants, bought Carbon Mesa, a 9,000-square-foot property in Malibu, California, for $6.6 million in 2006. Since then, however, she has rebuilt the property with new features and additions, so the mansion today is vastly different from (and worth more than) six years prior. The four-minute film she created is called 'The Spider and The Fly,' and it gives viewers get a peek into the luxurious rooms of Carbon Mesa, from its pantries to the bedroom.
Stats for Elaborate Real Estate Apps
Trending: Older & Mild
Research: 1,236 clicks in 193 w
Interest: > 3 minutes
Concept: Carbon Mesa
Related: 91 examples / 70 photos
Segment: Neutral, 18-55+
Comparison Set: 33 similar articles, including: arboreal tropical villas, floating balcony pools, and portable personal archipelagos.
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