Juvenile Couture

Children's footwear is given a luxe overhaul for fashion-conscious parents

Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
SCORE: 3.1
Mild Top 5 Examples: 12,949 Total Clicks Sep 13 - Oct 14
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Consumer Insight Topics: SpecialHolidayLife-StagesBabies
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SCORE: 4.2
Warm 3,796 Clicks Pub: Oct 13, 14
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SCORE: 4
Mild 5,395 Clicks Pub: Jul 11, 14
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SCORE: 2.9
Untested 534 Clicks Pub: Mar 6, 14
Groovy Artist-Designed Shoes
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SCORE: 2.3
Untested 684 Clicks Pub: Mar 11, 14
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SCORE: 1
Untested 2,540 Clicks Pub: Sep 24, 13
Ultra Lux Baby Booties
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