Satirical Fast Food

Food retailers integrate forms of self-mockery to comically address critiques

Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
SCORE: 4.5
Mild Top 5 Examples: 7,661 Total Clicks Jun 13 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Satirical American Menus - McDonald's France Parodies American Meals in its Latest Menu
SCORE: 5.7
Hot 4,816 Clicks Pub: Jun 23, 14
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
McDonald’s France’s latest menu attempts to popularize American food culture with an exclusively American-themed spread of fast food choices. The menu, titled ‘American Summer,&#... [More]
Food Tray Keyboards - KFC's Paper Fast Food Tray Doubles as a Wireless Keyboard for Greasy Fingers
SCORE: 4.5
Mild 1,523 Clicks Pub: May 9, 15
Food Tray Keyboards
KFC's Paper Fast Food Tray Doubles as a Wireless Keyboard for Greasy Fingers
Since the task of trying to use a mobile phone while eating “finger-lickin’ good” chicken sounds messy, KFC devised a special fast food tray to satisfy a customer’s need to... [More]
Hands-Free Burger Campaigns - The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
SCORE: 3.7
Mild 699 Clicks Pub: Jun 2, 13
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
Helping you multitask, Burger King has developed a ‘Hands Free Whopper.’ The device holds a burger up to your mouth so that you don’t have to expend your precious energy to lift... [More]
Crude Fried Chicken Ads - This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
SCORE: 3.1
Untested 537 Clicks Pub: Dec 4, 13
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Whenever the Christmas holidays come around, there are bound to be an increase of heartwarming ads popping up everywhere and fast food restaurant chain Kentucky Fried Chicken has created a hilarious... [More]
Celebrity Mascot Ads - KFC Has a SNL Star Play Colonel Sanders in Its Celebrity Commercials
SCORE: 2.7
Untested 86 Clicks Pub: Aug 19, 15
Celebrity Mascot Ads
KFC Has a SNL Star Play Colonel Sanders in Its Celebrity Commercials
KFC is keeping viewers intrigued and on their toes with clever celebrity commercials. The fast food chain is following the lead of other successful campaigns that have used celebrities to garner... [More]