Utility Footwear

Consumers embrace comfortable, more functional shoe designs

Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
SCORE: 4.3
Warm Top 4 Examples: 21,571 Total Clicks Aug 13 - Oct 14
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Consumer Insight Topics: FashionShoes
Fluid Plastic Footwear - The Melissa x Zaha Hadid Collaboration is a Match Made in Heaven
SCORE: 4.7
Hot 9,717 Clicks Pub: Aug 27, 13
Fluid Plastic Footwear
The Melissa x Zaha Hadid Collaboration is a Match Made in Heaven
The Melissa x Zaha Hadid collaboration has resulted in a futuristic piece of footwear that could easily make it into the next big sci-fi blockbuster. Taking on a fluid and organic form, the design... [More]
Revamped Grandma Shoes - The Steven Alan x Dr. Scholl's Collection is 90s-Inspired
SCORE: 4.7
Warm 3,353 Clicks Pub: Oct 9, 14
Revamped Grandma Shoes
The Steven Alan x Dr. Scholl's Collection is 90s-Inspired
The Steven Alan x Dr. Scholl’s collection revamps the classic grandma shoes. The Dr. Scholl’s brand is known for its comfortable footwear range that is designed to fit one’s foot... [More]
Eccentric Woven Wallabees - The Foot Patrol Clarks Shoes Collaboration Puts a Spin on the Wallabee
SCORE: 4.2
Warm 5,693 Clicks Pub: Sep 26, 13
Eccentric Woven Wallabees
The Foot Patrol Clarks Shoes Collaboration Puts a Spin on the Wallabee
London-based sneaker company Foot Patrol has teamed up with the iconic Clarks footwear for this collaboration project. Using a Clark-esque model, Foot Patrol adds some features to make this a real... [More]
Collapsable Custom Slippers - The Mahabis Larvik Slipper Design is Customizable to the Wearer
SCORE: 2.7
Untested 2,808 Clicks Pub: Jul 22, 14
Collapsable Custom Slippers
The Mahabis Larvik Slipper Design is Customizable to the Wearer
The Mahabis Larvik slipper design is looking to revolutionize the way men and women wear their indoor house shoes with a collapsable heel. Wears have the choice of customizing these slippers to fit... [More]