Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Trend Themes
1. Generational Aesthetics - Designers are using the aesthetics of specific generations to target consumers concerned with style first, function second.
2. Eco-friendly Materials - Fashion brands are incorporating environmentally conscious materials into their products.
3. Futuristic Designs - Shoe designs are embracing sci-fi, lunar-like and geometric shapes that feature spikes, graphic patterns and wavy soles.
Industry Implications
1. Fashion - New fashion trends are embracing generational aesthetics and eco-friendly materials as well as futuristic designs.
2. Sustainability - Rapidly changing fashion trends raise serious questions about sustainability in the fashion industry.
3. Retail - Footwear retailers need to adapt to changing trends by embracing new styles and shifting to eco-friendly options.
5 Featured, 43 Examples:
312,322 Total Clicks
Date Range:
Sep 13 — Oct 14
Trending:
Warm
Consumer Insight Topics:
