Single-Serve Obsession

As consumers look to decrease intake, servings for one become coveted

Implications - Instead of relying on self control, consumers are becoming more attune to products that are single serve in size for complete portion control. This shift towards relying on brands for restriction marks the move away from product stockpiling and multi-pack goods for an easier way to cut back.
SCORE: 4.6
Mild Top 6 Examples: 21,808 Total Clicks Apr 14 - Oct 14
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Sophisticated Chips Branding - John & John Crisps Boasts a Contemporary and Upscale Image
SCORE: 5.3
Warm 2,894 Clicks Pub: Oct 10, 14
Sophisticated Chips Branding
John & John Crisps Boasts a Contemporary and Upscale Image
There are a number of things that might come to mind when taking in the branding for John & John Crisps. Although it has a strong nautical theme due to its anchor logo, the use of bold numbers... [More]
Typographic Dessert Cups - Packaging for Enough of a (Very) Good Thing is Refreshingly Light
SCORE: 4.4
Warm 3,558 Clicks Pub: Jul 19, 14
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
Most people know a good thing when they see it and this packaging for Enough of a (Very) Good Thing makes sure it hits you in the face. The single-serve desserts come in decadent flavors like Key... [More]
Portable Vino Pouches - The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
SCORE: 4.6
Mild 5,781 Clicks Pub: Jul 19, 14
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
This single-serve, resealable wine pouch design allows you to travel and drink on the go with ease. Nuvino has lightweight, unbreakable packaging that is easy to bring with you whether it’s... [More]
Single-Serving Chocolate Chip Cakes - Chocolate Covered Katie Creates an Easy Microwave Dessert
SCORE: 4.6
Mild 2,567 Clicks Pub: Aug 9, 14
Single-Serving Chocolate Chip Cakes
Chocolate Covered Katie Creates an Easy Microwave Dessert
There can be no more excuses for skipping out on making a delicious dessert after slaving away over the main meal thanks to this easy chocolate chip cake recipe. First of all, it doesn’t... [More]
Topsy-Turvy Drink Containers - This Concept Drink Packaging Design Features Single RTD Portions
SCORE: 4
Mild 3,535 Clicks Pub: Aug 15, 14
Topsy-Turvy Drink Containers
This Concept Drink Packaging Design Features Single RTD Portions
Bottlass is a concept for a drink packaging design that would make it easy to serve on the go. The containers are designed so that they could be displayed on a shelf right side up and then turned on... [More]
Single Serve Wine Pouches - The One Glass Wines Are Packed as Easy-to-Open Individual Servings
SCORE: 3.9
Mild 3,473 Clicks Pub: Apr 21, 14
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
One Glass wines come packaged in convenient 100 mL single-sized pouches, so that you’re able to have the perfect amount of wine on the go. The portable wine packaging design by Brand Your Life... [More]