As consumers look to decrease intake, servings for one become coveted
Implications - Instead of relying on self control, consumers are becoming more attune to products that are single serve in size for complete portion control. This shift towards relying on brands for restriction marks the move away from product stockpiling and multi-pack goods for an easier way to cut back.
Trend Themes
1. Single-serve Portion Control - Brands are offering single-serve portions to replace multi-pack goods, providing more controlled consumption for customers and addressing the need for portion control.
2. Portable Packaging - Lightweight and easily transportable packaging options have disrupted traditional heavy glass bottles and bulky boxes, allowing brands to offer more convenience for on-the-go consumption.
3. Customized Single-serve Pouches - Brands are creating personalized single-serve pouches for consumers that offer the perfect amount of product, without the need for measuring or serving. This addresses the demand for customized and convenient consumption.
Industry Implications
1. Food and Beverage - In the food and beverage industry, brands are offering single-serve options and lightweight and portable packaging to provide customers with more controlled consumption and convenience.
2. Wine and Spirits - The wine and spirits industry has introduced portable packaging with single-serve options, addressing the need for convenient and easily transportable products.
3. Packaging and Design - The packaging and design industry is developing customized single-serve pouches and innovative packaging options that allow for more controlled portions, customized consumption and ease of transport.
