Footwear FUNctionality

Drab products receive a stylized overhaul to blend purpose with fashion

Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
SCORE: 4.7
Mild Top 5 Examples: 39,153 Total Clicks Sep 13 - Oct 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionShoes
Invisible Combat Boots - The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
SCORE: 6.6
V. Hot 21,421 Clicks Pub: Sep 17, 13
Invisible Combat Boots
The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
These crystal-clear Jeffrey Campbell combat boots will allow you to trudge through mud or rain in style. The boots come with three different-colored laces in order to add your fresh personality to... [More]
Sneaker-Shaped Wellies - The Hunter Daleton Boot are Slimmer and More Conspicuous
SCORE: 5.7
Warm 3,271 Clicks Pub: May 7, 14
Sneaker-Shaped Wellies
The Hunter Daleton Boot are Slimmer and More Conspicuous
Rain boots are not often considered conspicuous, but the Hunter Daleton Boots are. Shaped like a sneaker, it is hard not to appreciate how easy it will be to keep wearing these waterproof shoes... [More]
Stylish Rainproof Footwear - Urbanized Cycling Shoe by Jillian Tackaberry Keeps Feet Dry
SCORE: 4.9
Warm 9,365 Clicks Pub: Mar 18, 14
Stylish Rainproof Footwear
Urbanized Cycling Shoe by Jillian Tackaberry Keeps Feet Dry
The Urbanized Cycling Shoe was designed specifically to meld form and function in one stylish package. As spring fast approaches, or for those who live in rainier cities such as Vancouver, London... [More]
Sleek Nordic Rain Boots - The Unikia Nordic Grip Wets are Comfortable and Stylish
SCORE: 3.6
Untested 4,921 Clicks Pub: Feb 16, 14
Sleek Nordic Rain Boots
The Unikia Nordic Grip Wets are Comfortable and Stylish
The Unikia Nordic Grip Wets are not your average bulky knee-high rain boot. The colorfully fun rain boots are cut around the ankle and lined with a cozy socked fabric. The Unikia Nordic Grip Wets... [More]
Metallic Rubber Boots - These Children's Hunter Boots Come in a Glistening Silver Colorway
SCORE: 1.6
Untested 175 Clicks Pub: Sep 16, 14
Metallic Rubber Boots
These Children's Hunter Boots Come in a Glistening Silver Colorway
The popular rubber Hunter boots are now available for kids in a fun metallic silver colorway. These cute booties are perfect for children to stop around in rain puddles in without having to worry... [More]