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Footwear FUNctionality

Drab products receive a stylized overhaul to blend purpose with fashion

Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Trend Themes
1. Fashionable Functionality - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update.
2. Adaptive Footwear Design - Designing quality foot apparel that is adaptable to all weather conditions is highly important.
3. Rain Boots for All - More fashion designers are coming up with attractive pieces for both adults and kids to wear in rainy weather conditions.
Industry Implications
1. Fashion Industry - Footwear manufacturers and fashion designers have the opportunity to create rainproof, stylish wearables for men, women, and children.
2. Outdoor Gear Industry - A range of outdoor gear industries can incorporate stylish waterproof footwear into their gear and clothing collections.
3. Sports Industry - Integrating waterproof and stylish footwear can be incorporated for outdoor activities such as cycling.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
298,410 Total Clicks
Date Range:
Sep 13 — Oct 14
Trending:
Average
Consumer Insight Topics:

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