Pichi Pichi's Phone Pouches Mimic the Way Food is Sold

By: Laura McQuarrie - Dec 19, 2014
References: mypichi & packagingoftheworld
Taking inspiration from the brand name, Pichi Pichi, which means fresh and lively in Japanese, these fun phone pouches were created as packaging.

Rather than placing phone accessories in the usual boxes or plastic containers, these bags take inspiration from food packaging. This is most evident on the stamp that notes how the phone products are "sealed for freshness," as well as the product description panels that are mocked up like nutritional labels, without being overly obvious about it. With a resealable closure on the a snack bag and a clear section on the front of the Pichi Pichi packaging, the phone accessory inside is presented like something bright, fresh and tantalizing that should be preserved.