Simulated Extravagance

Giving consumers a taste of luxury, brands offer lavish simulations

Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
SCORE: 6.1
This Year and Warm Top 6 Examples: 23,416 Total Clicks Jul 14 - Feb 16
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Consumer Insight Topics: FashionFashion for MenPhotography
Virtual Concept Vehicles - Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
SCORE: 6.9
V. Hot 11,541 Clicks Pub: Sep 19, 14
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you’re a gamer, getting to take the car for a virtual spin might just be good enough.... [More]
VR Fashion Shows - The 'Democratic Front Row' App Mimics the Fashion Week Experience
SCORE: 8.3
This Year and V. Hot 2,760 Clicks Pub: Feb 5, 16
VR Fashion Shows
The 'Democratic Front Row' App Mimics the Fashion Week Experience
‘Democratic Front Row’ is a new VR app that recreates the feeling of sitting front row at a fashion show. Although many consumers are interested in fashion, actually attending a runway... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE: 6.7
This Year and Warm 4,174 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
Virtual Car Showrooms - Tesla's Car Showroom Can Now Be Browsed on Google Streetview
SCORE: 4.7
Mild 2,346 Clicks Pub: Sep 4, 14
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
Even if you’re as far away as you could possibly be from Seattle, it’s now possible to step foot inside Tesla’s car showroom—virtually, anyway. Since Google Maps now lets you... [More]
VR Real Estate Platforms - Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
SCORE: 3.9
This Year and Mild 1,011 Clicks Pub: Jan 11, 16
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Upscale auction house Sotheby’s is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby’s Internatonal Realty is using... [More]
Faux Snow Fashion Campaigns - The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings
SCORE: 2.7
Untested 1,584 Clicks Pub: Jul 30, 14
Faux Snow Fashion Campaigns
The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings
The Moncler Fall/Winter 2014/2015 campaign has simulated a wintery backdrop within pictures shot by photographer Steven Meisel. In the advertisements, models Anna Ewers, Sasha Luss and RJ King... [More]