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The Radically Innovative BMW i8 is a First for the Car Company

By: Meghan Young - Published: • References: zaha-hadid & coolhunting
Car companies are recognizing the need to introduce electric alternatives on their current vehicle rosters and designs such as the BMW i8 prove that this direction will in no way affect their brands. Of course, that is assuming they all turn out like the BMW i8. A radically innovative sports car, the BMW i8 is the company's first plug-in hybrid, and it ushers in an exciting new territory.

Test driven by Michael Mraz earlier this year, he describes the BMW i8 enthusiastically, "It’s a freak of technology. A four-wheeled disrupter. This carbon-fiber-bodied-sportscar has the potential to forever change the way automobiles are built." A sleek two-door design, the BMW i8 boasts impressive figures as well as materials. It is the first mass-produced car to features manufactured carbon-fiber reinforced plastic. Stats for Plug-In Sportscar Hybrids Trending: This Quarter & Warm
Traction: 2,245 clicks in 8 w
Interest: 4 minutes
Concept: BMW I8
Related: 72 examples / 55 photos
Segment: Males, 18-55
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