Superstar

Cern Computing Centre Added a Twist to Its Indoor Google Maps

By: Laura McQuarrie - Published: • References: cds.cern.ch & psfk
Indoor Google maps have been around for a while now, but the Cern Computing Centre introduced some extra incentive to get people to explore its interior.

Before the Google team arrived to capture the images of the Cern Computing Centre’s interior, employees placed 20 LEGO figurines throughout the building. The Google Street View photos preserved the locations of the LEGO minifigs and simultaneously created an elaborate scavenger hunt for keen eyes.

Participants all around the world are encouraged to virtually roam the halls and rooms of the Cern Computing Centre in search of the many hidden LEGO figures. To be eligible for the grand prize, scavenger hunters have until January 31st to locate and screencap at least three LEGOs and submit their findings to: TreasureHunt-ComputingCentre@cern.chx. Stats for Interactive Virtual Scavenger Hunts Trending: This Year & Average
Traction: 1,577 clicks in 46 w
Interest: 0.7 minutes
Concept: Indoor Google Maps
Related: 82 examples / 63 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: virtual toilet papering pranks, suction cup smartphone holders, and guitar-shaped agriculture.