Upscaling Takeout

Fast food brands use upscale marketing to negate industry stereotypes

Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
SCORE: 5
Mild Top 5 Examples: 6,963 Total Clicks Jun 15 - Dec 15
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Consumer Insight Topics: LifestyleFood
Personalized Pizza Bars - Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot
SCORE: 6.9
Hot 4,659 Clicks Pub: Oct 10, 15
Personalized Pizza Bars
Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot
Blaze Pizza is the new custom-made pizza chain taking the U.S. fast food market by storm. Blaze Pizza functions like a Subway-style deli counter, allowing customers to choose from a range of already-... [More]
Pricey Street Meat Meals - The World's Most Expensive Hot Dog Boasts Caviar and Fois Gras Flavors
SCORE: 4.3
Warm 733 Clicks Pub: Jun 18, 15
Pricey Street Meat Meals
The World's Most Expensive Hot Dog Boasts Caviar and Fois Gras Flavors
Tokyo Dog’s ‘Junni Ban’ sandwich currently holds the world record for most expensive hot dog. The sandwich will set patrons back $169 thanks to its artisanal ingredients that... [More]
Gourmet Fast Food Tacos - These New 'Knockout Tacos' Feature Bold and Unexpected Flavors
SCORE: 6.7
Warm 1,086 Clicks Pub: Nov 4, 15
Gourmet Fast Food Tacos
These New 'Knockout Tacos' Feature Bold and Unexpected Flavors
‘Qdoba’ recently announced the launch of its new ‘Knockout Tacos.’ While there are a number of fast casual restaurants that specialize in Mexican cuisine, Qdoba is looking to... [More]
Healthy Alternative Burger Chains - Bareburger is Fast Food for the Health-Conscious Eater
SCORE: 3.2
Untested 231 Clicks Pub: Sep 15, 15
Healthy Alternative Burger Chains
Bareburger is Fast Food for the Health-Conscious Eater
Bareburger is the lesser-known burger chain that is taking the world by storm. With 27 locations in the United States, a presence in Canada and Japan and now a planned opening in the United Arab... [More]
Bespoke Burger Menus - The McDonald's 'Taste Crafted' Menu Offers Customized Meals
SCORE: 3.1
Untested 254 Clicks Pub: Dec 7, 15
Bespoke Burger Menus
The McDonald's 'Taste Crafted' Menu Offers Customized Meals
A new ‘Taste Crafted’ menu from McDonald’s was recently released at SoCal restaurant locations and lets patrons customize their meal and even their desired level of table service.... [More]