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1st A's Charming Ice Cream Containers Convey a First Grade Love Story

By: Laura McQuarrie - Published: • References: fabula.by & packagingoftheworld
The ice cream containers designed for 1st A by the Fabula Branding agency tell the story of a first grade couple with a crush on one another. Building off of the school theme, the packaging for the frozen treats is printed with vivid primary colors in purple and yellow. On top of this, the containers and wrappers have an unusually cozy print on them, which looks like a knit.

Each of 1st A's six different ice cream flavors features a different depiction of the story of young love, showing the pair sitting in class together, walking home and blowing bubbles together. One of the cutest details on the ice cream packaging is the UPC code, which has been printed on the shape of a chubby pencil. Stats for Kiddie Crush Packaging Trending: This Quarter & Warm
Traction: 344 clicks in 16 w
Interest: 0.5 minutes
Concept: "ice Cream Containers"
Related: 68 examples / 52 photos
Segment: Neutral, 4-18
Comparison Set: 25 similar articles, including: rural-focused branding, chilled greek yogurts, and excitable cafe branding.