Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks

By: Laura McQuarrie - Published: Aug 28, 2014 • References: welovemanfood & thedieline
After being extremely dissatisfied with finding bland, mushy snacks on the market, Andre Dang decided to develop Manfoods, a line of food for guys that has a satisfying crunch and crispness to it. The brand's snacks, sauces and jams are simple and uncomplicated, made with no flavorings or additives. Each of these products come in packs, which are charmingly presented with bold text that reads: "In case of hunger, open box."

The packaging was developed for Manfoods by designer Nick Misani, who created simple, retro-inspired labels for each of the snack food jars. Although each jar varies slightly in terms of its look, feel, color and typographic choices, the units all come together beautifully as a set, looking like products that would be right at home beside that backyard barbecue. Stats for Masculine Snack Branding Trending: Older & Warm
Research: 3,856 clicks in 90 w
Interest: 1.9 minutes
Concept: Food For Guys
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: prepared gentlemanly products, modern chivalry manuals, and manly scented soap bars.