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Top 95 Interactive Ideas in November

From Virtual Fashion Shows to Touchscreen Food Services

— November 22, 2015 — Marketing
Immersive music videos, virtual reality fashion shows and touchscreen eatery menus are just a few of the top November 2015 interactive ideas that can be carried forward. Now that social media has made it so easy for brands to interact directly with fans, consumers expect, rather than hope, to be engaged in conversation.

Some of the most unusual ways brands are opening up dialogues include Chicken Treat letting an actual chicken take over a Twitter account, beer brand Staropramen creating a typewriter-controlled draught and Zeze Biscuits using a stoplight to deliver compliments to passersby.

Virtual reality is a powerful tool for marketing, but North Face put together a humorous campaign that shows it is certainly not the be-all and end-all when it comes to interactivity. The 'Sudden Exploration' North Face stunt began by simulating a dogsledding experience, and while people were distracted by the immersive world, they were launched into a race with a real team of dogs.
6.9
Score
Popularity
Activity
Freshness
92
Company-Touring Drones
Company-Touring Drones
This GE Campaign Shares a Behind-the-Scenes View from a Drone
<
91
Follower-Donating Campaigns
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
<
90
Tweeting Chicken Campaigns
Tweeting Chicken Campaigns
Chicken Treat's #ChickenTweet Lets a Chicken Have a Say on Social Media
<
89
Interrupted Streaming Campaigns
Interrupted Streaming Campaigns
This Netflix Brazil Campaign Attempts to Get Students to Study
<
88
Informative Rapping Ads
Informative Rapping Ads
'Kijiji Raps' Puts a Musical Spin on Online Classifieds
<
87
Cartooned Homepage Promotions
Cartooned Homepage Promotions
Movietickets.com Had a Live Peanuts Movie Video Wall All Day
<
86
Automotive Trunk Theaters
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
<
85
Touching Family Surprise Stunts
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
<
84
Anti-Pollution Insurance Deals
Anti-Pollution Insurance Deals
This Car Insurance Campaign Gave Out Fake Tickets to Polluting Cars
<
83
Live-Action Literary Stunts
Live-Action Literary Stunts
This Book Marketing Stunt Revives 'The Girl with the Dragon Tattoo'
<
82
Anti-Busyness Campaigns
Anti-Busyness Campaigns
This JetBlue Campaign Asks: "Are You Humankinda?"
<
81
Empowering Beauty Campaigns
Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
<
80
Haunted VR Adventures
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
<
79
User-Generated Social Polls
User-Generated Social Polls
Twitter Polls Allow Tweeters to Pose and Answer Binary Questions
<
78
Cupcake-Trading Stations
Cupcake-Trading Stations
Zappos' Product Giveaways Have People #PayWithACupcake
<
77
Creative Sandwich Competitions
Creative Sandwich Competitions
Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
<
76
Shrinking Car Stunts
Shrinking Car Stunts
This Smart Car Ad Features Size-Adjusting Cars for Easier Parallel Parking
<
75
Adventurous Emoji Videos
Adventurous Emoji Videos
This Carly Rae Jepsen Video Lets Viewers Choose Their Own Adventure
<
74
Songstress Disease Campaigns
Songstress Disease Campaigns
Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
<
73
Virtual Racing Simulators
Virtual Racing Simulators
Honda's 'IndyCar Speed Simulator' Lets Users Speed Down Local Streets
<
72
Personalized Photography Services
Personalized Photography Services
Fairmont and Flytographer Take Pictures of Your Vacation for You
<
71
Coffee Search Apps
Coffee Search Apps
The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City
<
70
Photo-Sharing Fashion Editorials
Photo-Sharing Fashion Editorials
Burberry's Newest Ads Were Shot by Mario Testino Live on Snapchat
<
69
Social Tree-Planting Initiatives
Social Tree-Planting Initiatives
100% Cork Makes It Possible to Plant a Tree with a Facebook Like
<
68
Halloween Champagne Tastings
Halloween Champagne Tastings
Veuve Clicquot Introduces a 'Widow Series' for Halloween
<
67
Locally Curated Tours
Locally Curated Tours
The Airbnb New York City Map is Created and Guided by Local Hosts
<
66
Short Shoppable Videos
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
<
65
Unexpected Airline Adventures
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
<
64
Global Meetup Campaigns
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
<
63
Gaming Console Anniversaries
Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly
<
62
All-Day Breakfast Ads
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
<
61
Outdoor Ad-Testing Campaigns
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
<
60
Live Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
<
59
Rhetorical Massage Ads
Rhetorical Massage Ads
This Advertisement Cleverly Uses a Quiz See if You Should Pamper Yourself
<
58
Appreciative Oatmeal Campaigns
Appreciative Oatmeal Campaigns
This Company is Celebrating National Oatmeal Day in a Big Way
<
57
Social Audiobook Campaigns
Social Audiobook Campaigns
Audible Made an Instagram Promotion That Created Characters' Accounts
<
56
Mobile Fast Food Ads
Mobile Fast Food Ads
These Wendy's Ads on Facebook Will Show How The Brand's Burgers are Made
<
55
Flattering Traffic Campaigns
Flattering Traffic Campaigns
This Experiential Advertising Initiative Pays Pedestrians Compliments
<
54
Multimedia Business Cards
Multimedia Business Cards
MOO's New Business Cards Generate Astounding First Impressions
<
53
Luxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
<
52
Pinboard Gardening Campaigns
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
<
51
Charitable Cat Deliveries (UPDATE)
Charitable Cat Deliveries (UPDATE)
UberKITTENS Encourages People to Adopt Kittens After a Playtime
<
50
Gardening Inspiration Campaigns
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
<
49
Rewarding Activity Trackers
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
<
48
Soda-Sponsored Mobile Kitchens
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
<
47
Social Novel Campaigns
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
<
46
Charitable Coat Donations
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
<
45
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
<
44
Charitable URL Shorteners
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
<
43
Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
<
42
Cultural Cat Festivals
Cultural Cat Festivals
Montreal is Hosting Its First-Ever Festival for Cats and Their Owners
<
41
Complimentary Traffic Lights
Complimentary Traffic Lights
This Campaign Encourages Pedestrians to Give Compliments to Others
<
40
Cannon Ball Liquor Stunts
Cannon Ball Liquor Stunts
Captain Morgan Will Celebrate 'Cannon Blast' with a Human Cannon Ball
<
39
Diabetic Selfie Campaigns
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
<
38
Interactive Social Photos
Interactive Social Photos
These Creative Ads Have Viewers Tap to Like a Photo and Add a Heart
<
37
Crowdsourced Beer Campaigns
Crowdsourced Beer Campaigns
Carlsberg Celebrates Sustainability with 'Cheers to Green' Initiative
<
36
Kids Financial Literacy Games
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
<
35
Interactive Retirement Commercials
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
<
34
Inclusive Diabetes Campaigns
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
<
33
Beer-Pouring Typewriters
Beer-Pouring Typewriters
Czech Beer Brand Staropramen Created the First Type-Controlled Draught
<
32
Gourmet Chef-Crafted Burgers
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
<
31
Diabetes Prevention Campaigns
Diabetes Prevention Campaigns
The 'Together We Can Prevent Diabetes' Campaign Educates the Public
<
30
Floral Confession Booths
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
<
29
360-Degree Airplane Viewers
360-Degree Airplane Viewers
The Virgin America Airbus 320 Can Be Seen Using Google Street View
<
28
Technology-Testing Events
Technology-Testing Events
Microsoft's Device Night Invites People to Eat, Drink & Try New Products
<
27
80s Film Cafes
80s Film Cafes
Pepsi Recreated an 80s Cafe Experience for Back to the Future Day
<
26
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
<
25
Virtual Fashion Shows
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
<
24
Drive-Thru Video Screens
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
<
23
Giant Iced Tea Pitchers
Giant Iced Tea Pitchers
Lipton's 'Be More Tea' Festival Broke a World Record for Largest Iced Tea
<
22
Kinetic Energy Breakfasts
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
<
21
Social Shelving Campaigns
Social Shelving Campaigns
This Inventive Instagram Idea Cleverly Uses the Photo Grid
<
20
Healthy Canned Soup Campaigns
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
<
19
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
<
18
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
<
17
Location-Based Food Ads
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
<
16
Professional Headshot Tours
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
<
15
Heat-Sensitive Retail Mirrors
Heat-Sensitive Retail Mirrors
The Smart Mirrors Show Off Uniqlo's Heattech Thermal Line in Action
<
14
Digital Basketball Exhibits
Digital Basketball Exhibits
Sports and Art Collide at Nike's Museum 23 Tokyo Installation
<
13
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
<
12
Captivating Fan Experiences
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
<
11
Mood-Matching T-Shirts
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
<
10
Digitized Immersive Offices
Digitized Immersive Offices
This Office Provides a Hands-On Brand Experiences Center
<
9
Selfie Vending Machines
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
<
8
Vibrant Airline Birthday Campaigns
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
<
7
Co-Branded Car Promotions
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
<
6
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
<
5
Social Media Rum Tastings
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
<
4
People-Powered Billboard Ads
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
<
3
Rainbow-Colored Commuter Slides
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
<
2
Candy-Dispensing Public Benches
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
<
1
Gamified Recycling Programs
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
<