Hiring a photography service is typically reserved for elaborate events like weddings. Some of the best memories we make however, are during candid, unplanned family activities rarely captured on camera. Fairmont Hotel and Resorts is trying to change that by collaborating with Flytorapher. The co-branded endeavour will offer Fairmont guests a personalized team of photographers to capture everything from an annual family vacation to a surprise engagement.
Flytographer differs from traditional photography services as its specialties are un-staged and candid photoshoots. The service will eliminate those awkward family poses and simply capture your life as it unfolds naturally. The images taken by Flytographer can be shared on the Fairmont's website while specially curated pictures will be featured in the Fairmont magazine.
Key Themes Behind This Trend
- Personalized Photography Services
- Disruptive innovation opportunity: Expanding the concept of photography services beyond weddings to capture candid, unplanned family activities.
- Un-staged and Candid Photoshoots
- Disruptive innovation opportunity: Offering photography services that focus on capturing natural moments, eliminating the need for posed family photos.
- Curated Visual Content
- Disruptive innovation opportunity: Creating personalized, curated visuals for hotel guests to enhance their experience and increase brand engagement.
Where This Applies
- Hospitality
- Disruptive innovation opportunity: Collaborating with photography services to offer unique experiences and memories for hotel guests.
- Travel and Tourism
- Disruptive innovation opportunity: Providing personalized photography services to capture authentic travel moments and enhance the overall travel experience.
- Media and Publishing
- Disruptive innovation opportunity: Incorporating curated visual content from personalized photography services to create engaging digital and print media.
