These Wendy's ads are part of the fast food brand's latest mobile marketing campaign -- one that is compatible with smartphones and displayed with full screen capabilities. A combination of photos, videos and GIFs will be used to create a visual display of how the brand's burgers are made.
Embracing the new marketing opportunity, Wendy's hopes to tell its brand's success story in a new and engaging way. Throughout the brand's history, the restaurant's story of quality has played an important marketing role, and this new venture shows off that narrative layer by layer. The brand is partnering with Facebook to release these interactive ads. The new immersive format of these Facebook Wendy's ads has also been adapted by brands like Gatorade, Michael Kors and Bacardi.