The #20YearsofPlay campaign launched earlier in 2015 by PlayStation is a nostalgic look back at how the technology has grown and evolved along with us. Kicked off with an emotional commercial, the #20YearsofPlay campaign invites consumers to share their own PlayStation memories online via social media.
In order to create the nostalgic campaign, PlayStation teamed up with the creative team at design agency Studio Output and production studio Found. The collaborative team collected enthusiastic votes from PlayStation users and converted the content into animated video, which was then published and shared through the brand's social media pages.
Another aspect of the campaign saw the PlayStation UK Twitter account tweet out memorable moments from the brand's 20-year history over a period of 20-hours.
Key Themes Behind This Trend
- Nostalgic Campaigns
- Opportunity to use nostalgia to connect with consumers and create emotional brand experiences.
- User-generated Content
- Harnessing user-generated content to build brand loyalty and engagement.
- Social Media Marketing
- Utilizing social media platforms to connect with consumers and amplify brand message.
Where This Applies
- Advertising & Marketing
- Opportunity for creative agencies to develop engaging campaigns that tap into nostalgia to drive brand awareness and customer interaction.
- Video Games
- Using user-generated content to enhance the gaming experience and foster a sense of community.
- Technology & Electronics
- Leveraging social media platforms to promote and showcase product advancements and celebrate milestones.
