This GE Campaign Shares a Behind-the-Scenes View from a Drone
Laura McQuarrie — October 22, 2015 — Marketing
References: youtube & practicalecommerce
Over the course of #DroneWeek, GE took to Periscope to share a livestreamed view from a drone.
The drone itself featured a number of custom fittings and features, including a custom logic board, landing gear, flying software and even a 3D-printed camera mount. Together, these components were used to take GE followers on a behind-the-scenes tour of five GE facilities over the course of five days. Fans were able to interact with the brand using either the @GeneralElectric and @GEDronePilot Twitter accounts.
Beyond giving people an intimate look into the world of GE, through Periscope, social media users were also able to watch the drone go on a journey go from coast to coast as it moved to each new facility.
The drone itself featured a number of custom fittings and features, including a custom logic board, landing gear, flying software and even a 3D-printed camera mount. Together, these components were used to take GE followers on a behind-the-scenes tour of five GE facilities over the course of five days. Fans were able to interact with the brand using either the @GeneralElectric and @GEDronePilot Twitter accounts.
Beyond giving people an intimate look into the world of GE, through Periscope, social media users were also able to watch the drone go on a journey go from coast to coast as it moved to each new facility.
Trend Themes
1. Drone Tours - Using drones for tours can provide a unique and engaging behind-the-scenes view, disrupting the traditional tour industry.
2. Custom Drone Development - Designing and developing custom drones with unique features and capabilities can differentiate a business and disrupt the drone industry.
3. Livestreamed Drone Content - Livestreaming drone footage on social media can provide an innovative and interactive way for businesses to connect with audiences and disrupt the content creation industry.
Industry Implications
1. Tourism - The use of drones for tours can disrupt the traditional tour industry, providing a unique and engaging experience for tourists.
2. Drone Manufacturing - The development of custom drones with unique features and capabilities, such as those used by GE, can differentiate and disrupt the drone manufacturing industry.
3. Social Media Marketing - Livestreaming drone footage on social media can provide an innovative and interactive way for businesses to connect with audiences and disrupt the marketing industry.
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