An exciting collaboration between Honda, IndyCar and Google Maps has proven to foster great things -- a virtual racing experience that allows participants to speed down their own neighborhood in a race car.
Users simply go the to Speed Simulator site and type in an address they'd like to "drive" towards. The front of the race car appears on the computer screen and the images of the streets and buildings being driven past are generated by Google Maps. Once the destination is reached, an animated pit crew even changes the car's tires.
Not only is this a great publicity stunt for IndyCar, with a race ticket giveaway contest, it also generates excitement and publicity for Honda's brand. As the virtual racing experience garners the attention of Millennials, this gives the brand access to their addresses (when the destinations are entered) and emails if they enter the sweepstakes contest.