An innovative advertising campaign infiltrated the homepage of MovieTickets.com, with a non-stop Peanuts Movie video wall. The new venture may either set the stage for the future of digital marketing, annoy viewers or both.
All day, on October 28th, MovieTickets.com ran exclusive video from the upcoming movie in preparation for its November 6th release. The clips appeared in the back of the website's homepage throughout the entire day. Unlike traditional banner ads, Snoopy and the gang appeared in all of the websites little nooks and crannies as viewers attempted to purchase tickets or research upcoming shows.
The innovative one-day endeavor furthers the relationship between Twentieth Century FOx and MovieTickets.com. The site has been used, in less invasive ways, for promoting other films including 'Fantastic Four,' 'Ice Age,' and 'The Three Stooges.'
What's Driving This Trend
- Homepage Video Walls
- The use of video walls on homepages may become a new trend for innovative advertising and digital marketing campaigns.
- Invasive Advertising
- Non-stop video promotions on websites' homepages could potentially become a disruptive innovation in the advertising industry.
- Content-driven Marketing
- The success of content-driven marketing strategies, such as exclusive movie clips, could lead to more partnerships between film studios and online ticket retailers.
Who This Affects Most
- Film Industry
- New digital marketing strategies, like using video walls to promote films, could revolutionize the film industry's advertising practices.
- Online Ticketing Industry
- Collaborations with film studios on content-driven marketing campaigns can help online ticketing retailers boost their sales and customer engagement.
- Advertising Industry
- Innovations in advertising, such as homepage video walls, may disrupt the traditional methods of advertising and require new approaches to reach customers.
