An innovative advertising campaign infiltrated the homepage of MovieTickets.com, with a non-stop Peanuts Movie video wall. The new venture may either set the stage for the future of digital marketing, annoy viewers or both.
All day, on October 28th, MovieTickets.com ran exclusive video from the upcoming movie in preparation for its November 6th release. The clips appeared in the back of the website's homepage throughout the entire day. Unlike traditional banner ads, Snoopy and the gang appeared in all of the websites little nooks and crannies as viewers attempted to purchase tickets or research upcoming shows.
The innovative one-day endeavor furthers the relationship between Twentieth Century FOx and MovieTickets.com. The site has been used, in less invasive ways, for promoting other films including 'Fantastic Four,' 'Ice Age,' and 'The Three Stooges.'