Category
Lifestyle
Serial Snacking
Trend cluster
Category
Sleep
Admiration
Marketers and designers idolize the often neglected essential of sleep.
4.3
Trend score
Trend
What is the Sleep Admiration trend?
Sleep Admiration: Having high priority on both personal and career goals, consumers find less time to get a good night's sleep. As such, many services, products and experiences are now offered that play into the idolization of that basic human necessity: sleep. From hotels to art exhibits and sleep-aiding toys, everyone is thriving for the trifecta work-life-sleep balance.
Trend themes
Themes within the Sleep Admiration trend
Three behaviours holding the trend together01
Sleep-Based Experiences
Consumer services and products are now catering to the idolization of sleep as consumers prioritize work-life-sleep balance.
02
Minimalist Sleeping Solutions
Modular and minimalist sleeping chambers fulfill the demand for compact living spaces in populated areas.
03
Whimsical Dreamscapes
Photographs and art installations capture the fantastical and surreal world of dreams as an escape from reality.
Industry implications
What the Sleep Admiration trend means for industry
Where the trend changes the playbookFor
Hospitality
Offering sleep-based experiences in hotels is a potentially disruptive innovation that maximizes guest comfort and satisfaction.
For
Furniture Design and Manufacturing
Developing compact and modular sleeping solutions can address the growing demand for minimalist living spaces and contribute to sustainable housing solutions.
For
Fine Arts and Photography
Creating artwork that captures the whimsical and surreal world of dreams can provide an artistic escape from reality and contribute to the growing popularity of dream interpretation.
Trend signals
Trend signals for Sleep Admiration
Trend score 4.3 out of 10, from popularity 52%, activity 69%, freshness 8%.
Popularity52%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sleep Admiration trend
5 featured examples from Jan 27 to Mar 26, 2013CategoryWorld
Boxed Bedding Hotels
Arch Group Presents a Hotel Made from Modular Sleeping Rooms
Disruptive innovation opportunity: Introduce modular sleeping rooms and minimalist hotel room designs in the hospitality industry to enhance guest experiences and optimize space u…
CategoryTech
Surreal Dream-Like Photography
Taylor Marie McCormick Showcases Beautifully Surreal Photos
Photographers can explore and innovate dream-like techniques and styles to capture surreal and whimsical images.
CategorySpecial
Sleepy Sweetheart Cards
Sad Cards by Katie Davis are For the Nap-Loving Valentine
There is great potential for disrupting the greeting card industry with unique and authentic Valentine's Day card designs.
CategoryArt & Design
Snoozing Celebrity Installations
Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit a…
CategoryLife-Stages
Slumbering Cuddle Toys
The Shnoozle Sleep-Time Plush Lulls Children into Dreamland
Exploring opportunities to incorporate innovative and safe features into plush toys for children.
