Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single
Use-Reduction
In-store refill stations are no longer specific to personal care.
6.3
Trend score
Trend
What is the Single Use-Reduction trend?
Single Use-Reduction: As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Insight
The consumer insight behind the Single Use-Reduction trend
Sustainability will be a growing focus among businesses as more consumers demand that brands prioritize environmental friendliness in the wake of climate change's devastating impact around the world. These demands will only increase as the climate crisis worsens.
Trend themes
Themes within the Single Use-Reduction trend
Three behaviours holding the trend together01
In-store refill stations
As brands look to become more eco-friendly, in-store refill stations are shifting toward sustainability.
02
Product refill
The trend of product refill, particularly in packaging, is gaining traction as businesses seek to become more eco-friendly, reduce carbon footprint and gain competitive advantage.
03
Convenient refill services
Convenient refill services are becoming more in demand for consumers, which companies can leverage to offer eco-friendly and innovative solutions.
Industry implications
What the Single Use-Reduction trend means for industry
Where the trend changes the playbookFor
Retail
Retail companies can benefit from implementing eco-friendly in-store refill stations and offering convenient refill services for their products.
For
Packaging
Packaging companies can explore innovative refillable packaging solutions and partner with businesses to reduce waste and carbon footprint.
For
Food and Beverages
Food and beverage companies can gain competitive advantage by implementing refill services for their products and offering eco-friendly solutions to reduce packaging waste.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Single Use-Reduction
Trend score 6.3 out of 10, from popularity 90%, activity 89%, freshness 11%.
Popularity90%
Activity89%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Single Use-Reduction trend
8 featured examples from Oct 30, 2019 to Mar 16, 2023CategoryEco
Refillable Retail Soda Machines
Coca-Cola Europacific Partners is Piloting a Soda Refill Machine
The food and beverage industry has the opportunity to reduce waste and mitigate environmental impact by adopting innovative packaging practices and offering sustainable beverage o…
CategoryEco
In-Store Supermarket Refills
Loop and Tesco Launched a Refillable Cosmetics Initiative
Retailers have a unique opportunity to position themselves as eco-friendly and align with consumer values by offering refills and sustainable packaging solutions.
CategoryEco
High-Performance Beauty Ranges
The Zara Beauty Collection Shares Refillable Lipsticks & More
The cosmetics industry can innovate by creating refillable, high-performance products and using sustainable packaging to reduce waste and increase sustainability efforts.
CategoryBusiness
Instant Coffee Retail Dispensers
Nestlé is Piloting Refillable Coffee Dispensers in Switzerland
The food and beverage industry can benefit from adopting refillable dispensers that promote sustainability and reduce environmental impact.
CategoryEco
Kibble Refill Stations
Canidae Offers Eco-Friendly Refills at Select Petco Pet Care Centers
Pet food companies can innovate by creating refillable and eco-friendly packaging for their products.
CategoryEco
Zero Waste Grocery Initiatives
Asda is Encouraging Customers to Bring Their Own Containers
Supermarkets can leverage zero waste grocery initiatives to attract environmentally conscious consumers and reduce their environmental footprint.
CategoryBusiness
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
The food and beverage industry is presented with an opportunity to reduce packaging waste and promote sustainable practices through the implementation of refillable vending machin…
CategoryEco
Convenient Cosmetic Refill Services
The Body Shop Launched its Easy-to-Use Refill Initiative
The beauty and personal care industry is well-positioned to adopt refillable product solutions.
