In order to make the experience of ordering a drink with self-service machine more of an engaging experience, Costa Coffee designed a multi-sensory coffee machine. This machine is known by the name 'Marlow' and activates all of the five senses.
When approaching the machine, people are able to hear the sounds of a bustling coffee shop and see others enjoying drinks on a 27-inch interactive touchscreen. To deepen the experience before a coffee is served from the machine, Marlow also releases scents that coffee lovers will enjoy.
Rather than being a one-dimensional self-serve coffee machine, this one makes the experience of getting a coffee a treat for all the senses, even before a patron has the chance to receive a cup of hot coffee themselves.
Key Themes Behind This Trend
- Multi-sensory Vending Machines
- Opportunities for companies to design vending machines that engage multiple senses
- Interactive Touchscreens
- Potential for companies to develop interactive touchscreens for machines that enhance the user experience
- Scent-based Marketing
- Application of scent-based marketing in various industries to create immersive experiences
Where This Applies
- Food and Beverage
- Innovation opportunities for coffee shops and other food and beverage retailers
- Retail
- Application for self-service machines in retail stores to enhance customer experience
- Marketing and Advertising
- Opportunities for marketing and advertising agencies to leverage multi-sensory experiences in campaigns
