Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Costa Coffee Vending Machines Engage the Five Senses

 - Feb 6, 2016
References: costa & retail-innovation
In order to make the experience of ordering a drink with self-service machine more of an engaging experience, Costa Coffee designed a multi-sensory coffee machine. This machine is known by the name 'Marlow' and activates all of the five senses.

When approaching the machine, people are able to hear the sounds of a bustling coffee shop and see others enjoying drinks on a 27-inch interactive touchscreen. To deepen the experience before a coffee is served from the machine, Marlow also releases scents that coffee lovers will enjoy.

Rather than being a one-dimensional self-serve coffee machine, this one makes the experience of getting a coffee a treat for all the senses, even before a patron has the chance to receive a cup of hot coffee themselves.