Category
Fashion
Scaled Restraint
Trend cluster
Category
SPF
Dropper
Face sunscreens come in dropper bottles with serum or makeup-like formulas.
3.2
Trend score
Trend
What is the SPF Dropper trend?
SPF Dropper: As sunscreen formulas become more sophisticated and more brands enter this space, some brands are trying to stand out by offering their products in the same dropper packaging that can often be found holding luxury oils and serums.
Insight
The consumer insight behind the SPF Dropper trend
Prevention has become a greater focus for consumers who prioritize wellness and self-care, with much of consumers' beauty and fitness routines being about mitigating various health issues down the line. As this space becomes more competitive, consumers are drawn to brands that are able to stand out with branding and/or distinct formulas.
Trend themes
Themes within the SPF Dropper trend
Three behaviours holding the trend together01
Multi-tasking skincare
As consumers prioritize wellness and self-care, they're drawn to brands that offer sophisticated skincare solutions that do more than one thing - like protect and hydrate at the same time.
02
Dropper packaging
As a way to stand out in a crowded space, some skincare brands are introducing sunscreen formulas in dropper packaging that's usually reserved for luxury oils and serums.
03
Acne-safe products
As more consumers seek effective yet gentle acne-fighting skincare products, some brands are creating acne-safe sunscreens that can also serve as primers.
Industry implications
What the SPF Dropper trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can draw inspiration from skincare brands that position their products at the intersection of beauty, wellness and self-care.
For
Skincare
Skincare companies can incorporate dropper packaging as a way to differentiate their brand and add sophistication to their sunscreen offerings.
For
Health and wellness
As consumers prioritize the prevention of health issues, businesses in the health and wellness industry can highlight the importance of using multi-tasking skincare products that protect and nourish the skin at the same time.
Workshop question
How is your brand standing out in more competitive markets?
Trend signals
Trend signals for SPF Dropper
Trend score 3.2 out of 10, from popularity 45%, activity 39%, freshness 12%.
Popularity45%
Activity39%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the SPF Dropper trend
5 featured examples from Sep 4, 2020 to May 17, 2022CategoryFashion
3-in-1 Repairing Serums
Radford Beauty's 'BOOST – Vital C E Serum' Fights Free Radicals
Skincare companies have an opportunity to develop science-backed, all-in-one anti-aging products containing effective ingredients.
CategoryFashion
Milky SPF Serums
The One That's a Serum by Hello Sunday Moisturizes & Protects
Companies within the skincare industry can explore the use of multifunctional ingredients and develop hybrid skincare and sun protection products.
CategoryFashion
Illuminating Bronzing Serums
Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow
The skincare industry could explore more hybrid products that offer both skin care and self-tanning benefits, which could potentially open up new markets for them.
CategoryFashion
Acne-Safe Sunscreen Serums
ZitSticka's MEGASHADE Sunscreen Serum SPF 50 is Breakout-Proof
The skincare industry has an opportunity for disruption by introducing more innovative hybrid products, such as acne-safe sunscreen serums with additional skin-caring benefits.
CategoryFashion
Milky Sun Care Serums
Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection
The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin.
