Face sunscreens come in dropper bottles with serum or makeup-like formulas
Trend - As sunscreen formulas become more sophisticated and more brands enter this space, some brands are trying to stand out by offering their products in the same dropper packaging that can often be found holding luxury oils and serums.
Insight - Prevention has become a greater focus for consumers who prioritize wellness and self-care, with much of consumers' beauty and fitness routines being about mitigating various health issues down the line. As this space becomes more competitive, consumers are drawn to brands that are able to stand out with branding and/or distinct formulas.
Insight - Prevention has become a greater focus for consumers who prioritize wellness and self-care, with much of consumers' beauty and fitness routines being about mitigating various health issues down the line. As this space becomes more competitive, consumers are drawn to brands that are able to stand out with branding and/or distinct formulas.
Workshop Question - How is your brand standing out in more competitive markets?
Trend Themes
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Multi-tasking Skincare — As consumers prioritize wellness and self-care, they're drawn to brands that offer sophisticated skincare solutions that do more than one thing - like protect and hydrate at the same time.
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Dropper Packaging — As a way to stand out in a crowded space, some skincare brands are introducing sunscreen formulas in dropper packaging that's usually reserved for luxury oils and serums.
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Acne-safe Products — As more consumers seek effective yet gentle acne-fighting skincare products, some brands are creating acne-safe sunscreens that can also serve as primers.
Industry Implications
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Beauty — The beauty industry can draw inspiration from skincare brands that position their products at the intersection of beauty, wellness and self-care.
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Skincare — Skincare companies can incorporate dropper packaging as a way to differentiate their brand and add sophistication to their sunscreen offerings.
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Health and Wellness — As consumers prioritize the prevention of health issues, businesses in the health and wellness industry can highlight the importance of using multi-tasking skincare products that protect and nourish the skin at the same time.
