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Precision Pen

The cosmetics industry uses pen formats for precision application

Trend - Unlikely products in the cosmetic industry are now being offered in pen-like packaging, as this type of packaging offers ease of application, precision, and portability. Everything from perfume to tinted sunscreen is now offered in pen form.

Insight - When it comes to skincare and beauty, consumers are often seeking out both convenience and quality as they look to protect their beauty and skin, and/or improve their appearance. Brands that are able to prioritize both function and ease of use are appealing to the average consumer who seeks both.
Workshop Question - How is your brand prioritizing both convenience and quality?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
37,273 Total Clicks
Date Range:
Dec 19 — Sep 21
Trending:
This Week and Warm
Consumer Insight Topics:

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