Mainstream brands create automobiles made from recycled materials
Trend - Large scale automotive brands are launching vehicles made using recycled materials--like metal, plastic, and textiles--to reduce their carbon footprint. The new vehicles prioritize sustainably without sacrificing functionality.
Insight - As consumers become more aware of the impending consequences of climate change, many are demanding brands make significant eco-conscious changes to their business models. As the world enters an age of growing activism, these individuals expect brands to address environmental issues head-on. As consumers continue to change their consumption patterns to reflect their stance on the environment, brands that do not align with these values will loose consumer loyalty.
Insight - As consumers become more aware of the impending consequences of climate change, many are demanding brands make significant eco-conscious changes to their business models. As the world enters an age of growing activism, these individuals expect brands to address environmental issues head-on. As consumers continue to change their consumption patterns to reflect their stance on the environment, brands that do not align with these values will loose consumer loyalty.
Workshop Question - How can your brand rethink its products or services to be more eco-friendly?
Trend Themes
1. Recycled Materials in Automotive Manufacturing - Large scale automotive brands are launching vehicles made using recycled materials to reduce their carbon footprint.
2. Shared Urban Mobility Vehicles - The Renault EZ-1 Prototype is a futuristic vehicle designed to deliver enhanced mobility for urbanites in a shared manner.
3. Circular Economy and Sustainable Luxury Vehicles - The BMW i Vision Circular concept is a 100% sustainable vehicle made from recycled materials, powered by a recyclable electric battery, and developed and manufactured sustainably.
Industry Implications
1. Automotive Manufacturing - Incorporating recycled materials in automotive manufacturing and creating sustainable, eco-friendly vehicles is a growing trend as consumers demand more environmentally conscious products.
2. Shared Mobility Services - Shared urban mobility vehicles are becoming increasingly popular as urbanites search for sustainable, cost-effective alternatives to traditional car ownership.
3. Sustainability and Circular Economy - The circular economy is a growing trend across diverse industries, including automotive manufacturing, luxury goods, and beyond, as companies seek to reduce waste and emissions, and build a more sustainable future.
